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The Bachelor of Business Administration (BBA) program at Nile University aims at creating a new generation of business leaders that would have an active role in their communities and contribute to the management of the technology driven economies in Egypt and the region. The program focuses on developing knowledge and skills in core areas of management applicable to manufacturing and service industries. The curriculum is designed to equip the students with the competencies and attitudes needed for success in the local and global workplace. It also provides the students with a unique learning experience where they can acquire different skills that help them adapt to a continuously evolving business environment. The BBA program provides the basis for career growth, as well as a stepping stone to graduate programs in Business. It enables students to develop and demonstrate competencies in effective communication, application of qualitative and quantitative analysis, problem solving, decision-making, critical thinking, entrepreneurship, team work and leadership. The BBA program at Nile University consists of 40 courses with a total of 120 credit hours throughout 8 semesters. The BBA at Nile University has six majors to be offered in two phases. Phase 1 includes: Entrepreneurship and Small Business Management, Operations and Supply Chain Management, Management of Information Technology and General Business. Phase 2 includes: Finance and Marketing.
Program Objectives
Program goals are developed in line with the University vision, mission, and strategic plan. The Nile University BBA program goals are:
- To create a new generation of business leaders that would have an active role in their communities and contribute to the management of the technology driven economies in Egypt and the region,
- To provide the fundamental concepts and theories of business and specialized studies in various business areas,
- To enable learners to articulate, integrate and implement business best practices within a local and international context,
- To develop an understanding of the ethical and social issues that are of concern to the business community,
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To provide a strong understanding of the global community and its dynamics through which students gain an appreciation and understanding of the humanities, social sciences, and natural sciences.
Learning Outcomes
Upon successful completion of the BBA program at Nile University, each student will be able to:
- Articulate a foundation of knowledge and skills that supports and facilitates lifelong learning and professional development.
- Communicate effectively using oral, written and electronic tools both individually and in groups.
- Demonstrate critical thinking, problem solving, and decision making skills using information technology tools and techniques.
- Integrate business disciplines in order to develop perspectives of local and global business.
- Understand and analyze the legal and ethical implications of business decisions.
- Demonstrate effective leadership, entrepreneurship skills and individual and group dynamics.
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